The Problem: Challenges in Engaging Orthopedic Doctors Effectively
Pharmaceutical companies face significant hurdles in engaging orthopedic specialists effectively. This lack of engagement leads to insufficient patient education, reduced adherence to treatment plans, and ultimately, poor patient outcomes. A study by the American Academy of Orthopedic Surgeons revealed that more than 30% of orthopedic surgeries face complications due to inadequate post-operative care and patient non-compliance, issues that could be mitigated with better doctor engagement.
The Consequences of Poor Engagement
Direct Losses
Inadequate engagement strategies result in missed opportunities for pharmaceutical companies to promote their products, leading to considerable revenue loss. For instance, the orthopedic devices market, valued at $53 billion globally, sees potential revenue losses due to ineffective promotional strategies and lack of targeted communication with healthcare providers.
Indirect Losses
The indirect costs include diminished brand loyalty and trust among healthcare professionals. Poor engagement can also result in lower patient adherence to prescribed treatments, increasing the burden on healthcare systems. According to a report by the National Institutes of Health, non-adherence to orthopedic treatment regimens can lead to chronic pain, decreased mobility, and extended rehabilitation periods, exacerbating the overall healthcare costs.
Our Solution: Enhanced Doctor Engagement through Scientific Inputs
Pixika AI offers comprehensive solutions to improve doctor engagement. Our services include:
- Patient Engagement: Crafting strategies to keep patients informed and motivated.
- Patient Education: Developing educational materials that doctors can use to inform patients about orthopedic treatments and care.
- Promotional Inputs: Providing personalized promotional materials that resonate with orthopedic specialists.
- Personalized Products: Customizing products to meet the specific needs of healthcare professionals.
- Web to Web and Web to Print: Offering digital and print solutions to ensure consistent engagement across multiple channels.
- Digital Engagement: Utilizing digital tools to create interactive and engaging experiences for doctors.
Why Choose Pixika AI?
We are pharmaceutical business growth experts with a proven track record:
- Trusted by 70+ top global healthcare companies.
- Engaging approximately 500,000 doctors through digital and print initiatives annually.
- Delivering over 1 million personalized inputs every year.
- Helping clients achieve a cumulative revenue of 9700 crores.
- Partnering with 650+ healthcare brands across 8 countries.
- Maintaining a 75% repeat customer rate and an average rating of 4.1 stars.
Partner with Pixika AI to revolutionize your doctor engagement strategies and drive growth in orthopedic care.